Mobile operators are increasingly trying to entice consumers with 'super size' and 'unlimited' bundle deals, it has emerged.

Research carried out by Tariff Consultancy found that while operators are trying to steer away from prepaid packages, correct pricing for data bundles may provide a new opportunity for market growth if it can be positioned according to user needs.

Margrit Sessions, managing director of the research company, said the bundling of core minutes and texts is starting to reach its limit, meaning providers will have to resort to other means to make their service stand out and gain new customers.

She continued: "Mobile operators are increasingly using all inclusive flat rate deals to attract users onto a form of contract.

"We believe that the next stage in mobile operator evolution will be those who are able to make [Mobile Broadband] a convenient, available and easy-to-use service."

Ms Sessions went on to say that developments in the market present an opportunity for operators to provide a varied service portfolio.

Earlier this week, technology analyst Gartner claimed that worldwide smartphone sales increased by 29 per cent in the first quarter of 2008.


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