Businesses should be savvy when choosing their domain names in relation to the site content, say industry experts.

Smallbusiness.co.uk advised that small businesses should pick a domain name that is "not too complicated" and easy to remember in order to maximise traffic to their sites.

Adam Wayland, editor of Smallbusiness.co.uk, said: "It's important that you get something that's not too complicated and quite easy to remember.

"If you can be a little bit clever about the name that you choose and also the content that you have on your site, you're much more likely to have people find you on search engines."

He added that although good domain names are essential, having key words and strong content on the site to push it up the search engine rankings is probably still "more important".

VeriSign, a provider of digital infrastructure for the networked world, recently published a Domain Name Industry Brief for the first quarter of 2007.

The brief revealed that domain name registrations reached 128 million during the first quarter of 2007 – a 31 per cent increase compared with the same quarter in 2006 and a six per cent increase from the fourth quarter of 2006.

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