Start-ups must battle negative preconceptions

Posted by Louise Tate

Start-up companies may need to invest in IT outsourcing to overcome negative preconceptions that they are too financially unstable to deal with.

Almost one in ten established firms admit they steer clear of trading with businesses lass then a year old, research from Creditsafe revealed.

"There is a danger we could choke the fledging economic recovery if companies refuse to trade with start-ups purely on the basis that they are new companies," David Knowles, business development director at the credit referencing company, said.

"Businesses need to take sensible steps to accurately establish the financial health and creditworthiness of trading partners rather than relying on gut instinct and preconceptions."

As many start-ups may lack the necessary resources to implement an all-encompassing IT infrastructure, striking up a partnership with an IT outsourcing provider can help them conduct their business in a more efficient cost-effective way.

According to industry Joanna L Krotz, an expert in small business marketing and management issues, there are no boundaries to prevent small businesses jumping on the outsourcing bandwagon.