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SaaS key to online marketing |
Breaking news from ihotdesk, the home of IT outsourcing in London: |
| Category IT Consultancy |
| 30 July 2008 |
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Some 90 per cent of online businesses will make use of software-as-a-service (SaaS) by 2013, it has been predicted. Research carried out by IT analyst Gartner revealed organisations will increasingly make use of these services in the coming years and by 2013, 40 per cent of e-commerce deployments will use a complete SaaS solution. Gene Alvarez, research vice president for the firm, said the trend towards the facility has affected customer relationship management and other applications and internet marketing will not resist the shift. "E-commerce SaaS solutions enable companies that couldn't afford e-commerce to have these capabilities and compete online," he added. "It provides organisations with live websites, and enables e-commerce SaaS service providers to provide individual services." Last week, online self-help service BroadbandChoices.co.uk claimed UK businesses increasingly require next-generation broadband to facilitate homeworking and remote conferencing. Michael Phillips, product director of the firm, stated that distribution of services online will be indispensable for the UK economy over the next 50 years.  |
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