A data storage conference is taking place today (June 10th) in London's Novotel St Pancras Hotel.

The event, now in its fourth year, will focus on the challenges of refitting, modernising and rebuilding data centres in response to business pressures and technological innovation.

Dick Theunissen, chief marketing officer at data centre provider Interxion, said that active involvement in developing new solutions is essential for all companies in the industry.

"As new technology drives more data at higher speeds to more people, we believe that dedicated providers of data centre services represent the most scalable and reliable option for customers," he added.

Earlier this week, digital design agency the Cowen Group claimed that small and medium enterprises should be aware that email is likely to be replaced by new communications tools as the primary means of marketing online.

Marcel Cowan, director of the company, said that some industry experts feel social and instant messaging has already surpassed email in terms of reach.


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