Businesses' websites need to include more than just product information if they are to prove compelling for users, it has been claimed this week.

General information about the market and the sort of solutions available will prove more interesting to potential customers, Adam Le Gresley, head of operations at Technology Means Business, argued.

Technology Means Business is a national accreditation scheme for advisers and consultants providing outsourced IT advice to small and medium-sized businesses.

"Consider the fact that a potential customer is new to your marketplace and wants to understand more about the options that are out there to solve his or her particular problem," Dr Le Gresley explained.

"Short information pieces will hold people's attention on your website and may lead to sales or further enquiries. Equally, having a website which has some level of detail will hold potential customers for long."

Data published in November last year by the Federation of Small Businesses found that only around half of small and medium-sized businesses in the UK have a web presence at all.


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