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Firms receive brandjacking warning |
Breaking news from ihotdesk, the home of IT outsourcing in London: A new report has warned that firms that have an online presence are at serious risk of being "brandjacked". |
| Category IT Security |
| 08 May 2007 |
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A new report has warned that firms that have an online presence are at serious risk of being "brandjacked". The identity protection outfit MarkMonitor claims that the practice, which involves the defrauding of customers through the use of phony corporate websites, is attempted 300,000 times a week, making it by far the most common form of online fraud. Cyber squatting is believed to account for 275,000 of cases, with other online frauds including false association, pay-per-click and phishing. "Fraud, counterfeiting and other abuses against brands are increasing in intensity and numbers as brands and businesses move online," commented Rose Ryan, an IDC research analyst. "Protecting brand reputations, customer relationships and revenues from online abuses is becoming as important to enterprises as securing their networks, data and systems from internet-borne threats." Any firm worried about its ability to prevent online attacks is advised to employ the services of a specialist IT outsourcer.  © Adfero Ltd |
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